Case Studies
Real results from brands winning with live shopping.
Willow Boutique
From $40K record to $100K in one stream
Willow Boutique was one of the original beta testers on TikTok Shop—the second brand ever to make a sale on the platform. They turned that early-mover advantage into record-breaking results.
ZKStyles
From Goldman Sachs to $100K+/month in fashion
Zoreen Kabani spent a decade in finance at Goldman Sachs and JPMorgan before discovering live selling. Two years later, she's built a million-dollar fashion business from home.
POV Beauty
$12K in 12 minutes at launch
When POV Beauty launched on TikTok Shop, they hit $12,000 in sales in just 12 minutes—proving the appetite for authentic creator-led commerce.
Dr. Dennis Gross
$1M+ in revenue from video-engaged shoppers
The science-backed skincare brand turned their video content into a revenue engine—generating over $1 million from customers who watched their shoppable videos.
Three Ships Beauty
$22K from a single live event (goal was $4K)
The Canadian plant-based skincare brand's first live shopping event crushed expectations—reaching their sales goal in the first 15 minutes.
MySmile
TikTok Shop became their #1 sales channel
The teeth whitening brand tripled their return on ad spend by going all-in on TikTok Shop—making it their leading channel over Shopify and Amazon.
Ribble Cycles
Customers using live consultations spend 36% more
The UK's leading bike manufacturer brought their showroom experience online—and customers who used live video consultations became their highest-value buyers.
BOSS
From zero to live shopping in 2 weeks
The German fashion giant launched their first livestream with just a smartphone and two influencers—and saw engagement rates that proved live shopping is the future of luxury retail.
Ava Estell
21% conversion rate through video commerce
The beauty brand generated over £743,000 in revenue through shoppable videos—with conversion rates that traditional e-commerce can only dream of.
Bensons for Beds
First sale within one hour of launch
The UK bed retailer brought their in-store mattress consultation experience online—and saw AOV jump 20% within the first hour of launching live commerce.
Artsabers
21% conversion rate from video shoppers
The custom lightsaber company couldn't capture their products' magic in photos—so they turned to shoppable video and generated nearly $2 million.
Sephora
34% of clicks went straight to Add to Cart
The beauty giant turned their seasonal campaign videos into instant shopping experiences—and more than a third of engaged customers chose to buy immediately.
Feelunique x NARS
26% click-through rate on interactive video
The beauty retailer partnered with NARS to create an interactive video experience—and customers who engaged were 4x more likely to purchase.
Canvas Beauty
First creator to hit $1M in a single TikTok Live
Stormi Steele made TikTok history when Canvas Beauty became the first US business to hit $1 million in a single day—and she did it again in just 3 hours.
P.Louise
Selling 2 products per second during live events
The British makeup brand holds TikTok Shop's UK and EU live sales records—generating £143,000 per hour during their Christmas collection launch.
Luxe Collective
Luxury resale works on live commerce
The London-based luxury reseller proved that high-ticket items like Hermès and Bottega Veneta can sell through TikTok—with one customer spending €80,000 during livestreams.
Tarte Cosmetics
$8M per month with zero paid investment
The legacy beauty brand joined TikTok Shop's beta program and became the #1 US beauty brand—generating over $15 million during Black Friday weekend alone.
BK Beauty
From YouTube tutorial creator to #1 TikTok Shop
Former MAC trainer Lisa J built a decade-long YouTube following, then launched BK Beauty—which became the #1 shop on TikTok by September 2024.
Anua
K-beauty brand goes from TikTok viral to Ulta shelves
Anua became the #1 skincare brand on TikTok Shop US, then leveraged that success into a major Ulta Beauty launch—proving TikTok Shop is now a launchpad for retail.
Comfrt
Apparel brand on track to hit $175M
Comfrt became a top performer in TikTok Shop's fashion category, seeing 10x year-over-year growth and a 40% GMV increase in November alone.