Dr. Dennis Gross

$1M+ in revenue from video-engaged shoppers

The science-backed skincare brand turned their video content into a revenue engine—generating over $1 million from customers who watched their shoppable videos.

$1M+ Video-driven revenue

328x ROI in 2023

8.2% Video viewer conversion

The Story

Dr. Dennis Gross is a science-backed skincare brand built on clinical expertise and proven results. But they faced a challenge: their existing video quiz solution couldn't scale, and managing video content across 100+ pages was becoming a nightmare.

The brand switched to shoppable video technology, embedding user-generated content and founder videos directly on product pages. The transformation was immediate—customers could watch real demonstrations and purchase in-stream.

The numbers speak for themselves: customers who engaged with video converted at 8.2%, with a 7% increase in average order value. Video viewers watched an average of 3 videos with 75% completion rates.

By 2023, the brand had generated over $1 million in revenue from video-engaged visitors alone, plus an additional $50,000+ from direct shoppable video purchases—a 328x return on their investment.

"Videowise is a must-have for any e-commerce business looking to drive sales and engagement."
— Anton Blagov, Growth Marketing Manager, Dr. Dennis Gross

Key Takeaways

✓ Video-engaged shoppers convert at dramatically higher rates than passive browsers
✓ User-generated content builds trust that static product photos can't match
✓ Shoppable video removes friction—customers buy while engaged, not later
✓ Founder content creates personal connection that drives premium brand loyalty

Source: Videowise (2024)

Want results like Dr. Dennis Gross?

We connect brands to our network of live shopping streamers. Zero operational burden.