The Story
Canvas Beauty was on the brink of bankruptcy in 2023 when founder Stormi Steele made a Hail Mary pivot to TikTok Shop and body care. The brand had done $20 million in 2020, but sales had slowed dramatically.
On June 8, 2024, Steele made TikTok history: she became the first creator ever to hit $1 million in sales from a single live session. That first milestone took 6 hours. Three months later, she did it again—in just 3 hours.
TikTok officially named Canvas Beauty the #1 selling brand in America on its platform. On Black Friday 2024, the brand generated $3 million in a single day. Their signature Body Glaze became a viral sensation.
The turnaround was complete: Canvas Beauty now does $6 million in monthly sales on TikTok Shop. The company grew from 6 employees to 60 in just six months. Live commerce didn't just save the business—it made it bigger than ever.
"TikTok Shop saved my business. We went from the brink of bankruptcy to the #1 selling brand in America. It's not just a sales channel—it's a complete business transformation."
— Stormi Steele, Founder & CEO, Canvas Beauty