The Story
MySmile sells teeth whitening kits in one of the most competitive personal care categories. They were doing fine on traditional platforms, but saw an opportunity in TikTok Shop that would transform their business.
Their strategy combined three elements: targeted Shop Ads reaching consumers at peak interest moments, a creator affiliate program with authentic content creators, and genuine community building rather than hard selling.
Within three months, MySmile had generated over $1 million in sales exclusively through TikTok. But the efficiency gains were even more impressive—they tripled their return on ad spend while keeping the same budget.
TikTok Shop didn't just become another channel for MySmile. It became their leading sales channel, surpassing their performance on both Shopify and Amazon. Same budget, 3x more sales.
"They spend the same funds, but gain 3 times more sales. TikTok Shop became their leading sales channel, surpassing Shopify and Amazon."
— Case Study Analysis