The Story
Artsabers sells high-end custom lightsabers with color-changing capabilities, sound effects, and sophisticated electronics. The problem? Photos can't capture a lightsaber humming, glowing, or changing colors.
They needed video—lots of it. They were filming daily, but managing video content without killing page speed was becoming impossible. Static images simply couldn't communicate the product experience.
Shoppable video solved both problems: customers could watch demonstrations and purchase directly from the video. 28% of all shoppers engaged with video content, watching an average of 1.7 videos each.
The results transformed their business: $1.9M in revenue from video-engaged shoppers at 21% conversion rates, plus $100K+ in direct video purchases. They now rank in the top 25% CTR in the Gadgets sector.
"As we are filming many videos every day, it was essential to find us a solution to help us use our videos on the website without affecting our page speed."
— Marketing Team Leader, Artsabers