The Story
Feelunique wanted to create an immersive shopping experience for NARS's Orgasm makeup collection. Static product pages couldn't capture the artistry of makeup application or help customers visualize looks.
They implemented shoppable hotspot technology: viewers could click on specific products as models applied makeup, triggering pop-ups with product variants and direct purchase options. Every moment of inspiration became a buying opportunity.
The engagement numbers were remarkable: 40% of viewers actively interacted with the video. Even more impressive was the 26% click-through rate—more than a quarter of viewers clicked on products to learn more or buy.
But the real story was conversion: customers who engaged with the interactive video were 4x more likely to purchase than those who didn't. Shoppable video didn't just engage—it converted at dramatically higher rates.
"An immersive, interactive shoppable experience that would be available on their e-commerce site—bridging product discovery with direct purchasing capability."
— Smartzer Case Study