The Story
Ava Estell faced the challenge every e-commerce brand knows: how do you turn browsing into buying? Static product images weren't capturing the full story of their products.
They implemented shoppable video technology, allowing customers to purchase products directly from embedded videos without leaving the content. The experience bridged the gap between engagement and transaction.
The results were transformative: £743,000+ in revenue generated through shoppable video, with a 21% conversion rate. That's roughly 10x higher than typical e-commerce conversion rates.
For beauty brands especially, seeing products in motion—applied, demonstrated, reviewed—removes the uncertainty that kills conversions. Shoppable video turns inspiration into instant action.
"By implementing video commerce, Ava Estell achieved substantial financial results while maintaining a strong conversion rate—demonstrating how interactive video shopping can significantly boost both engagement and revenue."
— Videowise Case Study