The Story
After nearly 10 years at JPMorgan, Zoreen Kabani made a decision that would have seemed crazy to her former colleagues: she quit to pursue something creative. A few months later, her brother introduced her to Whatnot.
She found her way to the women's fashion category and "became obsessed." But unlike other sellers streaming once or twice a week, Zoreen built a Monday-through-Friday schedule—the same structure she'd had in corporate America.
Her secret weapon? She didn't just show clothes—she offered styling tips. While other sellers held up items, Zoreen would suggest pairing options, showing viewers how to build complete outfits. The approach resonated.
By October 2023, she crossed $100,000 in monthly revenue for the first time. In 2024 alone, she's brought in over $900,000. She now ships 2,000 units per week and works with suppliers who alert her to brand liquidations from companies like Madewell and Aerie.
"Most sellers were streaming twice a week at most. I brought my corporate discipline—Monday through Friday, same time every day. That consistency is what built my audience."
— Zoreen Kabani, ZKStyles