The Story
Three Ships Beauty, founded in 2017, had built a loyal following through their mission of radical transparency in skincare. But they wanted to bring their in-person events online to reach U.S. customers who couldn't attend physical events.
For their first live shopping event, they hosted an early-access launch of their Dream Night Cream. They invited influencers, had team members ready in chat to answer questions, and revealed the product live on stream.
The results exceeded every expectation. Their goal was $4,000 in sales and 200 participants. They hit $21,776 in sales with 1,275 attendees—reaching their sales target in just the first 15 minutes.
Live shopping is now part of every Three Ships product launch. As their team puts it: "We have a whole flow we go through for each product launch, which includes a live show, a special email for our ambassadors, sneak peeks, a discount code and an affiliate code."
"Skincare is one of those categories where you really need a lot of guidance and direction from a REAL PERSON to feel like you're making an informed buying decision."
— Three Ships Beauty Team